Attached to a large-format display, the two artists set a specially built mirror grid that recomposes all the content and image layers from information broadcasts and opens up unusual perspectives.
The starting point of the work is the question of how “serious” news media work and their rules. How can these be turned upside down and what new image content can be generated – for example through a multi-perspective image structure? In contrast to the usual reporting of “serious” sources, which want to suggest an impression that is as objective as possible, Kretschmer and Breitkopf are concerned with a subjectification that includes the viewer’s perspective, even making it the core theme.
The video installation will be shown in various Karlsruhe shop windows from December 2021 to July 2022.
Seriosität was funded within the project support program for media art of the UNESCO City of Media Arts Karlsruhe 2021.