Guadalajara is Mexico’s quintessential cultural emblem. Its main cultural resource is the creative talent we train and export; which allows us to have a recognized wealth and vitality in disciplines such as literature, film, music, design and digital art.

In Guadalajara we seek to integrate the cultural process as the central axis of development. We work with cultural diversity and creativity as public goods and engines to build the city we want to inherit to future generations: a sustainable, inclusive, just, orderly and prosperous city. Guadalajara’s goal is that citizens participate in the process of content creation, production and dissemination, proposing innovative solutions to local challenges under a Smart City vision, using the Media Arts as a tool for innovation and technology.