In Austin, the creative sector is a vital component of the local economy. As state capital of Texas, with around 965,000 inhabitants, it is a place where small, local businesses thrive and has achieved prominence as a trendsetting global city at the intersection of art, music, and digital technology. Growing by 40% over the last decade, the region’s creative sector contributes more than US$4.35 billion in economic activity annually, represents nearly 49,000 permanent jobs, and over US$71.6 million in local tax revenue.