City of Karlsruhe, External relations and strategic marketing department

Open Codes, Foto: Eberhard Fischer

The External Relations and Strategic Marketing Department (which goes by the acronym SAM) of Karlsruhe’s municipal council is the city’s international link with the region, Stuttgart, Berlin and Brussels, as well as worldwide.

Its objective is to establish Karlsruhe's position in the face of international competition. SAM’s responsibilities include managing the strategic focus of external relations; coordinating regional, cross-border and European cooperation and municipal development partnerships; and expanding and maintaining a European and global network.

SAM moreover acts as a central point of contact within »Konzern Stadt«—the city as an enterprise—in matters concerning European funding and funding policies. The department also manages the Main Line for Europe project (a high-speed rail link between Paris and Budapest). Since 2018, SAM has been responsible for the development of Karlsruhe as a brand.

Address

Stabsstelle Außenbeziehungen und Strategisches Marketing
Weinbrennerhaus am Marktplatz
76124 Karlsruhe

Partner

  • City of Karlsruhe, External relations and strategic marketing department
    Department of Cultural Affairs of the City of Karlsruhe, External relations and strategic marketing department
  • Department of Cultural Affairs of the City of Karlsruhe
    Logo Stadt Karlsruhe
  • KME Karlsruhe Marketing and Event Ltd
    Logo Karlsruher Marketing und Event GmbH
  • KTG Karlsruhe Tourism Ltd
    Logo der KTG Karlsruhe Tourismus GmbH
  • K³ Kultur- und Kreativwirtschaftsbüro Karlsruhe
    Logo Kultur- und Kreativwirtschaftsbüro Karlsruhe
  • ZKM | Center for Art and Media
    Logo ZKM | Zentrum für Kunst und Medien